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American Trade Cooperative (ATC)

 

AMERICAN TRADE CO-OP

    Mutual Credit System

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SECTORS SERVED

    Real Estate

    Construction

    Manufacturing

    Hospitality

    Media/Advertising

    Professional Services

    Retail

  

IREEX International Real Estate

 Equity Xchange

 

WIR COOPERATIVE

    WIR Videos

 

U. S. BANK

  

RESEARCH PAPERS

    B. Lietaer - UC Berkeley

    M. Pingle - Univ. NV Reno

    J. Stodder - Rensselear

    T. Studer - Bern University

    H. Defila - WIR Bank

    W. Wuthrich - Switzerland

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Media/Advertising Sector

 

Media/Advertising companies take advantage of the services provided by the American Trade Cooperative to increase business, cash flow and profits.

 

All companies must meet the following qualifications to be admitted to the Cooperative:

 

          1.  Be well established and creditworthy

 

2.  Have unused and unsold capacity and a desire to increase sales by providing services to

     the Co-op’s members

 

3.  Have use for goods and services provided by other members of the Cooperative

 

The unique feature of the cooperative is that it facilitates transactions using a Mutual Credit System, meaning that purchases and sales (additional advertising business) are paid for using a combination of the national currency, the American Dollar, and Trade Credits issued by the Cooperative. The Cooperative also extends credit to qualified participants.

 

          •   Members must be able to “earn” Trade Credits by selling goods and services to other

             members on a part-cash, part-trade credit basis (Example: 50% cash, 50% trade credits)

 

          •   Members must be able to “spend” Trade Credits by buying goods and services from

             other members on a part-cash, part-trade credit basis

 

Example:

 

The publisher of magazine that publishes, on a monthly basis, a 75-page magazine will have a nominal cost of adding pages, sold on a part-cash, part-trade credit basis, to Cooperative members and the incremental cost of making those sales will be limited to the direct cost of providing those additional pages because the operational expenses are fully paid by the cash sales.

 

Therefore, the publisher can sell additional pages for as little as 50% cash and 50% trade credit, cover its cost and the rest is positive cash flow and when the company uses the 50% in trade credits, together with cash, to pay for goods and services from vendors, also members of the Cooperative, those savings add directly to the bottom line of the business. (Note: This method has been used by advertising providers effectively for over 30 years in Switzerland).  

 

Examples of Products and Services available from Suppliers members of the American Trade Cooperative:

 

          Paper, Ink and other product needed in the publishing business

Goods and services provided by outside contractors

Machines, Equipment, etc.

Maintenance and other services provided by contractors

          Business Services

          Real Estate investments

                    and more….

 

 

Financial Results Illustration

Below is a short slide show illustration showing typical financial results achieved by media/advertising companies through the use of the System.

 

 

Below are links to short slide shows that illustrate how companies in the medial/advertising sector benefit from participation in the ATC Cooperative / WIR Cooperative.

American Trade Cooperative (ATC) -  775-852-6280  -  ©  2010  All rights reserved.